Like many large groups, the SNCF launched its « social room ». She is integrated into the group’s Communication Department. This brand new physical tool should enable it to centralize and manage all of its social media activity. SNCF is indeed the company that is the most sought-after French advertiser on social networks. It is a team of 12 people composed of community manager, creations, digital project managers who is in charge of the management of this space. Animation of the group’s social networks (Facebook, Twitter, Instagram, Youtube), production of editorial content, monitoring, online crisis management linked to the crisis room. To find out more about the SNCF group’s digital transformation, discover the “Espace 574” project launched by SNCF in collaboration with OuiBeat in our projects.

View below the Social Room of the company’s headquarters:

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